We started throwing crazy, nutty ideas back and forth during the plane ride, and by the time we landed in Miami we had a pretty elaborate and crazy plan for “40 Days of Dating.” There’s such an interesting design tension to this project: you both are putting yourselves out there in such an intimate, public way, sharing very personal, often spontaneous experiences.Yet at the same time, you’re both talented designers, highly aware of presentation, form and of course, design. TG & JS: It was important to us that 40DD have an identity, but it wasn’t until the project was over that we designed the site, shot the videos, photographed our items, asked for lettering contributions, etc.Even with the vibrant variety, I’m curious about the gap between design and experience.To put it another way, having lived through the 40 days and dates, do you feel like anything is missing in what you experienced and how the public is receiving it? Obviously, we didn’t videotape our experience, so the audience is forced to experience the story through writing, photos and illustrations.We wanted to approach the project with as much honesty as possible, first. None of it was possible without the amazing help from our website developer, Eric Jacobsen (whiskyvangoghgo.com), as well as Santiago Carrasquilla (santiagocarrasquilla.com) and Joe Hollier (joehollier.com) who shot and edited all the videos.Furthermore, we are extremely honored to have so many talented friends and colleagues contribute to a typographic piece everyday.
In terms of the “public” presentation, you’re employing a variety of forms – video, type contributions from friends, and your own drawings, to name a few.
Jessica Walsh and Timothy Goodman, friends for years, each with different relationship histories (she: dive in; he: avoid), had decided to date each other for 40 days, documenting each step of the way, asking their friends to contribute creatively to the online project. So in reading about your 40 Days of Dating, it seems clear that the concept was batted around for months before formalizing it.
Now, Jessica and Tim are sharing their experience with the world. So we interviewed Jessica and Tim, along with their friend, Eric Jacobson, who designed and developed their site. Still, inquiring minds want to know: who initiated the project?
Can you talk about the any web design and development challenges that you faced when building the site?
EJ: The challenges were perhaps a little mundane; the site is graphic-heavy, so a lazy-load script was necessary.